How Often Should You Update Your Blog? | Fairfax Marketing Services

  • By Development Team
  • 08 Aug, 2016
If you operate a blog, you’ve probably asked yourself this question. The general consensus is that you should update your blog as frequently as you can, provided that the quality of your posts do not suffer. The answer, however, isn’t always so clear-cut. Here’s what you need to know:

What the numbers say

According to a HubSpot report, the frequency of blog posts has a significant impact on a website’s incoming traffic. How significant? Companies that update their blog at least 15 times per month get about five times more incoming traffic than companies that don’t.

That’s not all; blogging frequency can affect lead generation efforts as well. Firms that ramp up their efforts from three to five posts, to about six to eight articles per month almost double their number of leads. All in all, companies that produce more than 200 posts get more than five times the number of leads than companies with 10 or fewer posts.

Factors to consider

Unfortunately, posting high-quality content at least 15 times every month is easier said than done. Not all companies (or individuals) have the funds, time, or manpower to produce quality content at this rate on a regular basis. As a result, there is no universal rule as to how often you should update your blog.

You have to consider several factors to determine what suits you. These include the following:

How many articles you can produce?
This is your top consideration when deciding your blogging frequency. How many can you make in a day, week, or month? Take note that if you can’t post at least once every seven days, you will lose incoming traffic because search engines won’t index your blog as often.

Quality of your posts
Content quality matters. It’s what engages your audience, compels them to share your articles, and keeps them coming back. You might be capable of producing several posts per day, but if it doesn’t provide value to your visitors, then you should cut back on your blogging frequency or your efforts would be wasted.

Can you follow the schedule?
Consistency is another important aspect you should take into account. You need to sustain your blogging frequency to keep up the growth of incoming traffic and lead generation. However, following a hectic schedule might burn you out so be sure to space your posts reasonably. Remember that you also have a business to run.

If you have the resources, consider hiring someone to focus on writing for the company blog. Outsourcing the work gives you more time to do other things and produce more content at the same time.

Age of your blog
While research has shown that producing more content boosts traffic, you also have to consider the website’s age. It’s useless for new blogs with only a few readers to produce content frequently because there’s no one to read it. You should instead focus on networking with other bloggers in your niche and getting more exposure for your website.

If you need help in producing content for your blog, Fairfax Marketing Services can lend you a hand. We can write optimised content for your website to help make it easier to find online.

By Development Team 09 Sep, 2016
SEM is a holistic term that mostly refers to search engine advertising. A Google search results page can be split into two broad categories; organic and paid search results which display listings relevant to a user’s search input. Here we are talking about the  paid search results. It’s essentially about  increasing a website’s search engine visibility through  advertising optimisation. If SEM is something you’re still on the fence about, here are a few good reasons why you should invest in it. (side note: In Australia, 93% of searches are made with Google so by advertising, we mean Google AdWords).
By Development Team 09 Sep, 2016

The term “bounce rate” refers to the percentage of the total users who go to your website and leave after looking at only one page. If you own a website, naturally, you’d want visitors to check out your other content, or convert by joining your email newsletter and buying your product/service.

There are a couple of different ways to measure the bounce rate and we subscribe to the two major authority definitions: Google Analytics and Adobe Omniture SiteCatalyst.

When an unusual number of visitors “bounce”, however, it could mean a few things:

  • Your visitor didn’t find what they were looking for.
  • Your visitor didn’t like something about your website.
  • You’re not getting the right kind of traffic for your website.

In other words, your website, content, and/or marketing strategy  could use a bit of refocusing. Here are a few things you can do to lower your bounce rate.

By Development Team 09 Sep, 2016

Remember what we said about Google Authorship? Well, it just changed.

Search engine giant Google has decided that it will stop showing Authorship in its search results. This was recently announced by John Mueller of Google Webmaster Tools. For the uninitiated, Google Authorship is a way for content creators to link their write-ups with their Google+ profile.

This news, however, shouldn’t really come as a surprise. In December 2013, Google Webspam head Matt Cutts said the search engine will reduce the number of author photo snippets by about 15 per cent in each web search query.

During late June 2014, Google took out the author photos altogether. Mueller explained that this was done to simplify how Authorship is displayed in both desktop and mobile search results. After all, mobile devices have smaller screens so using up limited space for markup like author photo snippets doesn’t seem like a good idea.

The origins of Google Authorship can be traced to its Agent Rank patent back in 2007. The concept, as it is now, was to link online content to their authors. Each author would have their own authority rating, which would influence search results.

Authorship remained a concept until June 2011 when Google started implementing structured markup standards. It then became reality when Google+ was introduced later that month.

By Development Team 08 Aug, 2016
Want your website to do better in search rankings? Here are a few search engine optimisation tips to drive more targeted traffic to your website and improve its visibility.
By Development Team 08 Aug, 2016
If you operate a blog, you’ve probably asked yourself this question. The general consensus is that you should update your blog as frequently as you can, provided that the quality of your posts do not suffer. The answer, however, isn’t always so clear-cut. Here’s what you need to know:
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