The term “bounce rate” refers to the percentage of the total users who go to your website and leave after looking at only one page. If you own a website, naturally, you’d want visitors to check out your other content, or convert by joining your email newsletter and buying your product/service.
There are a couple of different ways to measure the bounce rate and we subscribe to the two major authority definitions: Google Analytics and Adobe Omniture SiteCatalyst.
When an unusual number of visitors “bounce”, however, it could mean a few things:
In other words, your website, content, and/or marketing strategy could use a bit of refocusing. Here are a few things you can do to lower your bounce rate.
Remember what we said about Google Authorship? Well, it just changed.
Search engine giant Google has decided that it will stop showing Authorship in its search results. This was recently announced by John Mueller of Google Webmaster Tools. For the uninitiated, Google Authorship is a way for content creators to link their write-ups with their Google+ profile.
This news, however, shouldn’t really come as a surprise. In December 2013, Google Webspam head Matt Cutts said the search engine will reduce the number of author photo snippets by about 15 per cent in each web search query.
During late June 2014, Google took out the author photos altogether. Mueller explained that this was done to simplify how Authorship is displayed in both desktop and mobile search results. After all, mobile devices have smaller screens so using up limited space for markup like author photo snippets doesn’t seem like a good idea.
The origins of Google Authorship can be traced to its Agent Rank patent back in 2007. The concept, as it is now, was to link online content to their authors. Each author would have their own authority rating, which would influence search results.
Authorship remained a concept until June 2011 when Google started implementing schema.org structured markup standards. It then became reality when Google+ was introduced later that month.