There are quite a number of mistakes that businesses make when running email campaigns. Here are some of the common blunders to avoid.
This comes down to knowing your customer. Not all recipients in your email list are the same. Different messages to different customers will markedly increase uptake. Think about whether this email communication is going out to businesses, suppliers, walk-in customers, past competition entrants, website subscribers, online orderers etc
Think about your demographics too – imagine sending an email blast designed for female subscribers to everyone in your email list? For your email marketing campaign to work, these elements need to be thought through.
By not monitoring your email campaign, you won’t be able to improve its efficacy. More importantly, you’ll waste time, effort, and resources on your email marketing efforts since you don’t even know what’s working and what’s not. Be aware of the important metrics such as:
Fortunately, our email marketing services provide in-depth but easy-to-understand analytics that can provide insights to help you fine-tune your message.
Having 1,000 or 100,000 email subscribers isn’t a guarantee that you’ll get the same number of visits to your website whenever you send out a newsletter. You still have to get your subscribers’ attention among the dozens (or even hundreds) of new emails they receive every day.
This is why the subject line is important: write a poor one and the email could land in the spam folder, get ignored, or worse, annoy recipients and make them actively unsubscribe from your list.
So what makes a poor subject line? Here are some of the things you should avoid:
Your recipients use different devices, browsers, and platforms to view email. Many use desktops and laptops; others access their email through smartphones and tablets; and numerous others view their email through browsers like Opera, Safari, Chrome, Firefox and IE.
Because of these numerous variables, a Gmail message that looks fine when viewed through a regular LED screen wouldn’t necessarily look proper on a BlackBerry display.
This is why you need to test your email before you send it out: you first have to be sure it’s being shown properly. Admittedly, it’s hard to consider each and every variable, but at the very least, you can test most of them. In the past a text-only version was used to ensure proper deliverability but this is becoming a less common practice.
As we’ve mentioned earlier (see blunder #2), using certain words in your subject line can result in getting your email marked as spam. Spam filters, however, have other triggers that may flag your email and bring it directly into the junk folder. Here are a few common triggers you should steer clear of:
Digital Marketing Services, Email Marketing
Tags: digital marketing, email marketing, spam