Forget social media or page views. If you want better return on investment, you should focus on growing your email subscriber base. That’s because email newsletters can easily outshine any social media account in terms of traffic brought to your website. Consider that emails are more likely to be seen than the deluge of social media updates that we all get daily.
Growing your email subscriber base is easier said than done, however, because online users are now more savvy and aren’t immediately open to giving you their email address. Here are a few tips to help you get started.
It’s tempting to simply paste your website’s latest content in your email newsletter and call it a day. This, however, doesn’t give your subscribers any value. To motivate more people to sign up, make it a point to produce content that’s available only in the email newsletter.
However, for people to want to subscribe to your email, they first must view the content that you produce as valuable. But what makes content valuable? It should be useful, accurate, clear, readable, engaging, and comprehensive.
If you want more people to sign up for your email newsletter, you should place it in more prominent locations, such as:
But don’t stop there; you should also give your signup form a more eye-catching appearance. This increases the likelihood that your audience would notice it more.
It’s not enough to promise your readers new content. These days, if you want more email subscribers, you’ll have to provide an incentive. It could be a discount to one of your products or services; a free white paper chock-full of valuable information; or a video course. Whatever you decide to offer, it has to be something that people would be willing to spend for.
It could also be something that:
Ignore the outspoken people online who profess their dislike for pop-ups. If you want to grow your email subscriber base, you need to use a pop-up. Why? Because when people visit your website, they focus on the content (i.e. selective attention), so it’s entirely possible for them to overlook all your sign-up forms, no matter how conspicuous they are.
Important: if your website is immensely useful to your audience, a pop-up opt-in form will not hurt your readership.
If done right, holding a contest can give your email subscriber list a quick growth boost. There are a number of types to choose from, such as photo contests, trivia, and sweepstakes. For this to work, you’ll have to require your audience to register with their email address.
Of course, the prize should be something that people in your niche would value, or else no one would sign up for the contest.
Another effective way to grow an email list is to contribute articles in other blogs. Take note that the prospective blog should be within or related to your industry or niche. If possible, look for a blog with slightly better traffic so that your posts would be exposed to a broader audience.
Always remember this–the most important part of your guest post is your bio, which should include links to your email newsletter landing page. It’s the very reason why you’re guest posting in the first place!
Limit the number of fields that your readers need to fill up; all you really need is the email address anyway. More importantly, requiring more than three fields can drive away potential subscribers.
Tags: email newsletter, email subscriber