The term “click-through” is defined as the act of following a link to a website. In the context of social media, it refers to clicking links shared in social networks. Social media click-through is important because it signifies your audience’s response to the content that you share in your social networking profiles, all of which lead to your website. To make the most of your social media efforts, here are a few suggestions on how to increase your social media click-through.
A call to action is a word, phrase, or sentence that urges your readers to take action. This could be anything–from buying a book, downloading a PDF, or simply clicking a link. It’s not enough to just share content or post your product/service; for your audience to respond more to your posts, make sure to include a call to action in each one.
For your calls to action to be even more effective, you need to give your audience a really good reason to click. Maybe your content provides answers to common issues that your audience encounters, or perhaps they need to click the link before your discount period ends. Whatever it is, your reason needs to be more compelling.
People love pictures. According to this infographic, people can understand a visual scene in less than 1/10 of a second, and that almost half of our brains are wired for visual processing. This is why adding images to social media posts leads to more clicks. How much more? About 18 per cent, says Buffer.
Fact: your fans/followers/contacts/friends don’t all go online at the same time. Because of this, you should make it a point to share your link more than once, ideally when most of your followers are online. For this task to succeed, you need to do two things:
Find out when your followers are online This would depend on the network, though. Facebook Insights, for instance, has a feature that provides the information (i.e. click the Posts tab). Twitter, on the other hand, would require a web app like Tweroid to analyse when followers are online.
Schedule your posts Once you have the information, you should schedule when your posts would be published. For Facebook, just look for the clock icon when posting in your timeline, then choose the time and date when the post will be displayed. To do this in Twitter, you (again) have to use a web app like Hootsuite.
Just remember to change the text you use each time you share the content.
Bitly, a URL shortening service, revealed that its most-clicked links are those that use a custom short domain, which is essentially an abbreviated version of a website’s domain. How effective is it? Consider this: a retail brand increased its social media click-through rate by about 500 per cent.
Another great way to entice your audience to click your social media links is to solve their problems. This will encourage them to want to know more about the solution and click the link you provided.
Your posts will achieve varying degrees of success. To determine what works and what doesn’t, you need to use social media analytics tools like Facebook Insights, Hootsuite, Tweroid, and then replicate it.
Tags: click-through, social media