According to YouTube, about 100 hours of video are uploaded to the video-sharing website every minute.
Fortunately, you don’t need to be an expert or spend large amounts of money to get more views or subscribers on YouTube. All you need to do is judiciously promote your YouTube videos. Here are a few ways how.
One of the easiest (and most evident) ways to promote your YouTube videos is by embedding them in your company’s website or blog. Your customers and regular visitors are a ready audience for your YouTube videos.
To stand out from the millions of other YouTubers, you need to make your submissions more searchable by applying proven search engine optimisation techniques including the following:
Do you have a presence in social media sites like Facebook, Twitter, Pinterest, LinkedIn, or Google+? Then share links to your videos through there. Like images, videos get a good number of click-throughs compared to text-only posts.
If you are sending out email newsletters, then you should promote your YouTube videos by linking them to your email blasts. Remembering you should never take email marketing for granted as it can lead to great results. Fairfax Marketing Services can help you set up your email campaigns.
We may be living in the high-tech age of Web 2.0, but don’t underestimate the usefulness of good old-fashioned public relations practices, which include:
To drive more eyeballs to your videos, promote your YouTube channel in your company’s more traditional marketing materials, including flyers, print ads, and giveaways (e.g. shirts, mugs, and bags). Take note, however, that people won’t easily remember the entire URL. You can make this easier for potential viewers by using a QR code that leads right to your YouTube channel.
As defined by YouTube: “Annotations are clickable text overlays on YouTube videos”, which you can use to link to your other videos or encourage viewers to subscribe to your channel. Each YouTube video may come with a Subscribe button below, but prominently placed annotations can boost engagement. You can also use annotations to:
Search Engine Optimisation, Social Media, Websites
Tags: digital marketing, public relations, seo, youtube videos