Methods To Promote Your YouTube Videos

YouTubeLogoAccording to YouTube, about 100 hours of video are uploaded to the video-sharing website every minute.

Fortunately, you don’t need to be an expert or spend large amounts of money to get more views or subscribers on YouTube. All you need to do is judiciously promote your YouTube videos. Here are a few ways how.

Embed videos on your blog or website

One of the easiest (and most evident) ways to promote your YouTube videos is by embedding them in your company’s website or blog. Your customers and regular visitors are a ready audience for your YouTube videos.

Make it more searchable through SEO

To stand out from the millions of other YouTubers, you need to make your submissions more searchable by applying proven search engine optimisation techniques including the following:

  • Write an engaging title, but make sure you include the relevant keywords.
  • The video description should include a call to action, relevant keyword phrase, and transcription of the video.
  • Ensure that the video description is 160 characters long to fit neatly into search engine results pages.
  • Including tags in your videos, using the relevant keywords for each.

Post your videos in social media

Do you have a presence in social media sites like Facebook, Twitter, Pinterest, LinkedIn, or Google+? Then share links to your videos through there. Like images, videos get a good number of click-throughs compared to text-only posts.

Inform your subscribers through email

If you are sending out email newsletters, then you should promote your YouTube videos by linking them to your email blasts. Remembering you should never take email marketing for granted as it can lead to great results. Fairfax Marketing Services can help you set up your email campaigns.

Take the public relations route

We may be living in the high-tech age of Web 2.0, but don’t underestimate the usefulness of good old-fashioned public relations practices, which include:

  • Sending out press releases to local reporters, bloggers, and editors.
  • Email your trade organisations and publications.
  • Attend and speak at local business and chamber events – and if you’re speaking, record it on video 😉

Include your YouTube channel in marketing materials

To drive more eyeballs to your videos, promote your YouTube channel in your company’s more traditional marketing materials, including flyers, print ads, and giveaways (e.g. shirts, mugs, and bags). Take note, however, that people won’t easily remember the entire URL. You can make this easier for potential viewers by using a QR code that leads right to your YouTube channel.

Use annotations

As defined by YouTube: “Annotations are clickable text overlays on YouTube videos”, which you can use to link to your other videos or encourage viewers to subscribe to your channel. Each YouTube video may come with a Subscribe button below, but prominently placed annotations can boost engagement. You can also use annotations to:

  • Clarify certain portions of your video.
  • Link to your other social media profiles.
  • Link to your company website.
  • Make a table of contents that lead directly to specific parts of the video.

Search Engine Optimisation, Social Media, Websites