Customer reviews has changed the way people view and interact with brands. Previously, companies managed their brands’ reputation by way of advertisements and press releases. Today, customers have the ability to directly influence how a brand is perceived through blog posts, social networking sites and forums.
As a result, many businesses avoid social media and user-generated content, fearing that people might say bad things and ruin their reputation. On the contrary, negative things about brands and companies, if properly handled, can be turned to positives. For a company to take a position on negativity can manage any further negativity through word of mouth.
We can help shape and develop your business online reputation by setting up monitoring “listeners”, which find mentions of your business as they happen and alert you so that you can focus on how to manage them.