You only get one shot to make a first impression. Get it right and you will have the best chance to capture that user right at the moment they are looking for your product or service.
At Fairfax Marketing Services we include tactics to cover both paid search campaigns and search engine optimisation work under Search Engine Marketing.
Your business website may look incredible and be packed with intuitive functionality and well-laid-out content, but it won’t be much use if your customers still can’t find it online. What makes this even more challenging is that an overwhelming majority of web users don’t look past the first page of search results. Our search engine advertising services can get instant results.
As a Google AdWords Premier Partner, we meet Google’s highest standards giving us the skills and expertise to offer you premium service and support for your campaigns.
Pay-Per-Click (PPC) Advertising
Pay-per-click advertising campaigns
The best way to get targeted website traffic is through pay-per-click (PPC) advertising. Those are the sponsored links that are shown on the results page in Google. Our PPC campaigns will promote your company’s value proposition directly to customers who are interested in the products and services you offer. This will bring more visitors to your website and turn them into paying customers.
It gets better: you don’t have to worry about the cost. Whether you want to run a large-scale campaign or organise a controlled marketing push, we provide flexible payment options to make it more affordable for your business.
Optimised landing pages
A landing page can be any page on your website where visitors are sent. Once visitors land on this page, they (hopefully) perform your desired action. This action varies, depending on what you want to do. If your objective, for instance, is to generate warm sales leads, we help you engage visitors “to want” to fill in an enquiry form.
Our specialised SEM team will produce for you a fully optimised, professionally designed landing page for your website. It will feature a visually appealing layout; unique, well-written material relevant to your website; and other multimedia-rich content like videos and interactive maps to engage your visitors.
Dedicated SEM experts
To help your optimisation and advertising campaigns succeed, we’ll provide you a dedicated, Google-certified SEM specialist who will work with you to combine an effective PPC campaign and optimised landing page, both of which have been customised to suit your requirements.
Your dedicated specialist will also assist you in keyword research and analysis, guide you in keyword bidding strategy, and keep you updated about your SEM campaign’s progress.
Even with the expertise and strategies we provide, you still need to know how your SEM campaigns are coming along. Our reporting dashboard will give you all the information you need. This includes your traffic sources, PPC cost tally, the conversions you’ve set, landing page activity, and many other details that would help you make better decisions about your marketing efforts.
SEARCH ENGINE OPTIMISATION (SEO)
You only get one shot to make a first impression. Get it right.
An interested local customer looking for a product or service will nine times out of ten use a search engine. If you want your digital marketing efforts to succeed, your business should be positioned directly in front of that person at that precise moment. SEO is the art and science of positioning your relevant offerings to an interested party through a search engine’s “natural” or unpaid search results.
When used correctly, SEO can make your business outshine your competitors and help gain mindshare among the right people which adds to your brand’s credibility. The goal is to drive qualified traffic to your website where you can convert consumers into customers.
SEO is an ongoing endeavour that requires time, attention, and relevant content to keep your website effective. If less than best-practice methods are practiced, your SEO campaign will fall behind the competition – as many small business owners have had the misfortune to discover first hand.
With a reporting dashboard, you get vital, real-time data that would allow you to monitor your website and make quick adjustments as algorithm changes occur. The gathered data can also be used to look for trends in your SEO campaign that would help you make future plans.
Rolling up our sleeves
Our programs start with an audit of a website, both on- and off-page, where we assess existing SEO issues. We then perform on-page optimisation, fix the issues that came up during the audit, develop backlinks to your website, and optimise its HTML code if necessary. In most cases our SEO strategies relatively quickly increase your website’s traffic and bring more customers to your business.
SEO is not a set-and-forget solution. On-page strategies include content creation services that involve writing relevant and engaging pieces for your visitors, which in turn get rewarded by search engines. We ensure that inbound links are optimised, relevant and on the increase – including any rich media links like local maps in Google. Furthermore, our dedicated specialist discusses the ongoing strategy with you monthly to ensure alignment.
Scalable SEO programs
Signing up for an SEO program doesn’t have to be expensive. Many reasonably priced SEO packages are available that would suit your budget. Whatever program you choose, you can be assured that your website will be fine-tuned to make it easier to locate in major search engines like Google, Bing, and Yahoo!.
Dedicated SEO specialist
Our SEO programs also come with dedicated SEO specialists who will assist you on your campaign, track your progress, keep you informed, assess the trends shown in your website’s analytics, and recommend changes to your website to improve its visibility in search engines. If you have any concerns or need any help, your SEO specialist is just a quick email or phone call away.
SOCIAL MEDIA MARKETING (SMM)
You only get one shot to make a first impression. Get it right.
Social media has become the new word of mouth, especially now that most internet users flock to social networking sites to connect with others. Instead of phoning or visiting to tell someone about a brand, product, service, or company, people share it on Facebook, Twitter, Pinterest, or whatever other social network that they’re part of.
Unlike advertising, which comes from a company or brand, social media shares are more potent because the information came from a trusted source. Since social media shares usually involve new content, it can also be used to develop backlinks and support your Search Engine Optimisation campaigns.
Harness the power of social media to drive traffic into your website and increase awareness of your brand. Here’s what we can do for you:
Unified social media portal
Accessing and updating several social networking profiles can be tedious, but our portal can make it easier for you. With our unified dashboard, you can read multiple feeds; engage with customers; drum up interest in your business; promote special offers and events, and broadcast your message without having to log in several websites.
Our portal is convenient, intuitive, and easy to learn so you shouldn’t have any problems finding out how things work. It’s designed to reduce the time and effort you spend on your Social Media Marketing (SMM) campaign, allowing you to focus on your business.
Comprehensive content services
For a broader, all-inclusive SMM campaign, we’ll help you connect with your customers through regular content specifically tailored to your industry and geographic area. These content services include a weekly blog, quarterly marketing videos for YouTube, quarterly special offers through Foursquare, and optimised landing pages for your website.
Success in an SMM campaign isn’t just measured with the total number of likes, shares, comments, retweets, or followers. To really see if you’re making the most of your campaign, we’ll provide you the performance metrics that truly matter, such as the number of conversions generated by your campaign. Based on your SMM metrics, we will then recommend how you can proceed in your social plan.