You only get one shot to make a first impression. Get it right.
An interested local customer looking for a product or service will nine times out of ten use a search engine. If you want your digital marketing efforts to succeed, your business should be positioned directly in front of that person at that precise moment. SEO is the art and science of positioning your relevant offerings to an interested party through a search engine’s “natural” or unpaid search results.
When used correctly, SEO can make your business outshine your competitors and help gain mindshare among the right people which adds to your brand’s credibility. The goal is to drive qualified traffic to your website where you can convert consumers into customers.
SEO is an ongoing endeavour that requires time, attention, and relevant content to keep your website effective. If less than best-practice methods are practiced, your SEO campaign will fall behind the competition – as many small business owners have had the misfortune to discover first hand.
With a reporting dashboard, you get vital, real-time data that would allow you to monitor your website and make quick adjustments as algorithm changes occur. The gathered data can also be used to look for trends in your SEO campaign that would help you make future plans.
Rolling up our sleeves
Our programs start with an audit of a website, both on- and off-page, where we assess existing SEO issues. We then perform on-page optimisation, fix the issues that came up during the audit, develop backlinks to your website, and optimise its HTML code if necessary. In most cases our SEO strategies relatively quickly increase your website’s traffic and bring more customers to your business.
SEO is not a set-and-forget solution. On-page strategies include content creation services that involve writing relevant and engaging pieces for your visitors, which in turn get rewarded by search engines. We ensure that inbound links are optimised, relevant and on the increase – including any rich media links like local maps in Google. Furthermore, our dedicated specialist discusses the ongoing strategy with you monthly to ensure alignment.
Scalable SEO programs
Signing up for an SEO program doesn’t have to be expensive. Many reasonably priced SEO packages are available that would suit your budget. Whatever program you choose, you can be assured that your website will be fine-tuned to make it easier to locate in major search engines like Google, Bing, and Yahoo!.
Dedicated SEO specialist
Our SEO programs also come with dedicated SEO specialists who will assist you on your campaign, track your progress, keep you informed, assess the trends shown in your website’s analytics, and recommend changes to your website to improve its visibility in search engines. If you have any concerns or need any help, your SEO specialist is just a quick email or phone call away.
We don’t stop there. With Fairfax Marketing Services, your business is set up to offer every service necessary to communicate with customers. We include social media management services and email and content marketing capabilities. No other provider can offer personalised service with the same breadth of product at a local level.