An interested local customer looking for a product or service will nine times out of ten use a search engine. If you want your digital marketing efforts to succeed, your business should be positioned directly in front of that person at that precise moment. SEO is the art and science of positioning your relevant offerings to an interested party through a search engine’s “natural” or unpaid search results.
When used correctly, SEO can make your business outshine your competitors and help gain mindshare among the right people which adds to your brand’s credibility. The goal is to drive qualified traffic to your website where you can convert consumers into customers.
SEO is an ongoing endeavour that requires time, attention, and relevant content to keep your website effective. If less than best-practice methods are practiced, your SEO campaign will fall behind the competition – as many small business owners have had the misfortune to discover first hand.