Have you ever been frustrated because your incredibly detailed blog post was essentially ignored by readers because it didn’t get a single comment? Comments, after all, are one of the indications that people read a blog’s contents, which is the primary goal of anyone who set one up in the first place.
So how do you encourage more people to comment on your blog? Here are several proven strategies that you can use.
One of the best ways to elicit reactions in your blog is to demonstrate your interest in your readers by replying to their comments. Take note that your replies shouldn’t be limited to those who ask questions; you should also respond to those who share personal experiences, expound on your arguments, or even just thank you for your article.
But don’t just give a one-phrase reply; make it an opportunity to provide added value to your readers by explaining your original point further, asking a related question to facilitate more discussion, or recommending other sources that may clarify their concerns.
Taking the time to respond thoughtfully to reader comments shows your audience that you care and pay attention to what they say. This would encourage your visitors to comment more and keep coming back to your website.
Dangling an incentive like free consultations, reports, or short online courses are a great way to encourage people to sign up for your blog’s newsletter, which lets them get to know you better. This makes it easier to gain their trust. Once you’ve won them over, future visits and comments are something that would come naturally.
This may sound underhanded, but an effective way to get people to comment more on your blog is to write posts that produce an emotional response. By motivating your readers, making them cry, or stirring other strong feelings, you can expect more people to respond.
One way to do this is by disagreeing with something that’s commonly accepted (or even loved) in your field. If done right, you can initiate thoughtful debate.
You can also consider taking a stand about a sensitive issue in your niche.
Whatever emotion you aim for, just make sure you be mindful of your approach because you might end up rubbing your audience the wrong way. To avoid heated arguments, pay attention to what you say and the manner you express it. Most of all, do not be aggressive.
It’s these kinds of posts that bring about more comments, engagement, and traffic–just be ready to defend your position.
All blogs have new visitors so it’s entirely possible that some members of your audience haven’t read your older posts, even if your website has been around for a while. But if you link to and/or promote these earlier content, you can revive discussions and drive traffic without having to post new articles.
Sometimes, you don’t need to do anything drastically different to get your audience to comment more. Just ask a question and visitors would eventually chime in. Take note, however, that your question should be simple enough to answer or people wouldn’t be bothered to comment.
But how easy should the question be? At the very least, it shouldn’t involve considerable analysis.
Publishing new content frequently may bring in more traffic, but it may lead to fewer comments on your blog. Why? Apparently, having too many posts may affect your visitors’ engagement. But by not posting as often, you can encourage more interaction and comments.
Tags: blog comments