Tips For Making High-Quality Content

making quality contentIt’s clear that getting people to read your website is a challenge. Between WordPress and Tumblr alone, there are already over 266 million blogs in existence, and this number grows every day. If your company wants to set itself apart from the millions, you’ll have to commit to producing quality content.

What is “quality” content?

Quality, however, is a subjective term that can mean different things to different people. Some would say high-quality content has impeccable syntax, while others declare that it should be entertaining. Since we’re in the business of internet marketing, we will have to base quality on what major search engines like Google say because it determines whether our efforts are successful.

Google’s quality guidelines are pretty simple:

  • When you create content, make sure that they’re made for people and not search engines.
  • Never mislead your audience.
  • Don’t try to trick the search engine to rank higher in search results. To test whether you’re gaming the system, ask yourself if you would feel comfortable telling what you’ve done to a Google employee, and if what you’re doing would help other users.
  • Instead of tricking the search engine, focus on differentiating your website and making it stand out within your niche.

Furthermore, you should avoid doing questionable practices such as:

  • Automatically generated content
  • Cloaking (i.e. the practice of showing different content to search engines and internet browsers)
  • Scraping content off other websites
  • Using unrelated keywords in webpages
  • Deceitful redirecting (i.e. sending a user from one internet address to another)

How to make quality content

Now that you know what the largest search engine considers as “quality”, then it would be easier to understand how to produce it consistently. Additionally, here are a few suggestions how:

Tip #1: Make it easily readable
People generally don’t read online; they skim and normally don’t finish articles, unless they’re really interested in the topic. Because of this, you have to make your content easily readable or risk losing your audience. Easily readable means your content uses:

  • Bulleted or numbered lists like this one
  • Relevant descriptive subheadings
  • Highlighted (e.g. boldfaced, italicised) keywords and other important points
  • Only one main idea for every paragraph, which is around three to four sentences short
  • The inverted pyramid structure, where the most important information is at the beginning

Tip #2: Provide value

See to it that your content provides value to your audience. Instead of selling your products and/or services, your content should be informative, helpful, entertaining, and unique. When you produce content, focus on making them for people and not search engines.

Tip #3: Know more about your audience
For you to know what’s valuable to your audience, you should first know who they are. The term “value”, is also subjective so you need to know what appeals to your niche. For instance, if you run a gardening website, you can cover topics that gardening enthusiasts would appreciate, such as:

  • How To Ready Your Garden For Spring
  • Guide To Dealing With Common Garden Pests
  • Tips On Making Compost At Home

Tip #4: Use their lingo

Stick to the words that your audience use when talking about your products or services. This makes your content relatable and more searchable, especially since your audience’s queries would match the keywords in your articles.

Tip #5: Research your topics
You won’t be able to produce high-quality content if you don’t research about it comprehensively beforehand, so that everything you say is supported by data. As mentioned earlier, content should be informative, helpful, entertaining (if appropriate or possible), and unique. Without enough research, you won’t be able to create such content.

Tip #6: Check your grammar and spelling
Don’t take grammar and spelling for granted because it matters. At the very least, your content should convey information correctly because typos and grammatical gaffes can confuse or misinform your audience. Moreover, bad grammar and spelling can hurt your brand’s credibility.