Top SEO Tips To Help Your Website’s Visibility

search rank optimisationWant your website to do better in search rankings? Here are a few search engine optimisation tips to drive more targeted traffic to your website and improve its visibility.

Tip 1: Produce quality content regularly

The foundation of every SEO strategy is to create and post high-quality content. Google Search is ultimately a B2C business striving to provide relevancy for its users. This has been the key to their global dominance, and it will continue this way.

Google even has its own content guidelines, which when followed, helps the search engine find, crawl, and index your website more easily.

It doesn’t end there, however. To make your website more visible online, make it a point to post content regularly. As revealed by a HubSpot study, the frequency of blog posts significantly affects incoming web traffic.

Tip 2: Use social media

There are several ways social media can affect your website’s SEO, including;

1) It can make your article viral. When an article is shared frequently and goes viral, its likelihood of showing up in relevant searches is much higher. Search engines view being widely shared as a sign of quality.

2) Social media shares can affect the time it takes for search engines to index a website. The more links your website gets, the quicker the process.

3) Linking your Google+ profile to your content gives your website link juice (i.e. the ranking power passed on by a link from one page to another) and helps with its visibility.

Research keywords

Keywords are one of the most important parts of SEO. Writing articles from your knowledge and experience should inherently draw out the keywords that customers will be using to find your products and services but just to confirm it doesn’t take long to research just what people input into the Google search field.

Ensure you do your keyword research before writing a new article. You might find a few further ideas that you might not have thought of by doing so. There are a number of tools you can use, including Google’s keyword planner. For best results, look for keywords with high monthly searches and low competition.

Take note, however, that you should use only one keyword or keyword phrase per page. Also, keyword stuffing is “so ten years ago”.

Place your keyword in the title

The title tag is a crucial on-page SEO element. Since search engines it give plenty of (if not the most) algorithmic weight, you should ensure that you place your keywords in the title.

Just pay attention to the title’s length as Google usually displays only 50 to 60 characters. Exceed this and the search engine cuts off your title with an ellipsis.

Use keywords in permalinks

Permalinks are permanent hyperlinks that point to a specific web page. Changing your permalinks structure into one that contains the article title (and keywords) makes your website more SEO- and people-friendly because it gives search engines more information about your web page and tells users what your content is about.

Include keywords in subheadings

Aside from making your content more easily readable, subheadings tell search engines what your articles are about. Placing relevant keywords in subheadings gives your content more weight than those that don’t. So if a user searches for something about your topic, you will more likely rank better.

Build internal links

Linking to other articles in your website primarily helps spread link juice among your web pages. Furthermore, It also:

  • Guides your visitors around your website enhancing its engagement levels.
  • Lowers your bounce rates (i.e. the percentage of visitors that leave your site after looking at only one page).
  • Helps search engines crawl and index your website more easily.

Our SEO services can help develop your brand’s credibility, drive qualified traffic into your website, and make it more visible in search engines.

Search Engine Optimisation